Learn the Magic Words, Become a Sales Master: A Conversation with Phil M. Jones


Let’s Talk Business Podcast Episode 188: Learn the Magic Words, Become a Sales Master: A Conversation with Phil M. Jones

So many people simply canโ€™t break through and find success in sales; is there any way to help them get better at it? What if there are words, patterns of speech, questions, and phrases that can immediately help anyone become not just adept at sales, but a master? Join Meny as he speaks with Phil M. Jones, author of the bestselling Exactly What to Say: The Magic Words for Influence and Impact and one of the worldโ€™s most accomplished sales coaches, for an enlightening conversation about the magic words that can change your life and quickstart your sales success.

Youโ€™ll learn why sales is the art of making a recommendation, and the process you must follow in order to earn the right to make that recommendation; what are some of the most important questions you can ask in order to move the conversation in the direction you want, and to guarantee a positive response; how to stick to your process when your potential buyer keeps interrupting; methods of instilling curiosity in your client; the importance of slowing the sales process down to get fast results; ways that potential leaders can use communication to actualize their leadership potential; and much more.

[00:01 – 10:02] Early Beginnings to Sales Mastery

Phil’s entrepreneurial spirit from a young age
Transition from business ventures to sales expertise
Introduction to the concept of “magic words” in sales

[10:03 – 20:46] The Art of the Pitch

Strategies for effective selling and communication.
Importance of understanding customer needs before pitching
Case studies illustrating successful sales conversations

[20:47 – 30:58] Language as a Tool for Influence

Discussion on the power of specific phrases and questions
How language can steer conversations and outcomes
Philโ€™s approach to teaching effective communication skills

[30:59 – 40:50] Leadership Through Words

The role of communication in leadership and team dynamics
Techniques for providing feedback and inspiring action
Stories of transformative leadership through strategic language use

[40:51 – 49:12] Real-world Applications and Closing Thoughts

Examples of language’s impact in various professional scenarios
Phil’s personal insights and experiences with communication
Final takeaways and the universal applicability of the discussed principles

Key Quotes:

“Selling is earning the right to make a recommendation.” – Phil Jones

“Success in selling has nothing to do with you. It has everything to do with how you can help people realize that what you have will help them with the problem that matters in their world.” – Phil Jones

“Understand that you can change your world by changing your words. Everything that leaves your mouth is either helping or hurting.” – Phil Jones

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